Amazon's Kindle Fire Almost Equals iPad in New Customer Satisfaction Survey

Discussion in 'Android Tablet News' started by dgstorm, Aug 8, 2012.

  1. dgstorm

    dgstorm Editor in Chief Staff Member

    Jan 5, 2011
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    There are some interesting new statistics regarding tablets that might catch your eye. Apparently, the new Amazon Kindle Fire almost equals the iPad in a new customer satisfaction survey from comScore. On a scale of 1-10, the iPad scored an 8.8 and the Kindle Fire scored an 8.7. There are some other interesting factoids in the survey:
    • Women make up the majority of Kindle Fire owners at 56.6% while men account for the majority of iPad owners at 52.9%.
    • iPad owners cited mobile app selection and vendor brand as their most important reasons for choosing their tablet. Kindle Fire owners said their top two reasons for buying their tablet were its price and app selection.
    • iPad owners tend to be better off financially, as 46.3% of iPad owners surveyed reported an income of $100,000 or higher.

    You can read more about the survey at the source link below.

    Source: Kindle-FireForum via Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision - comScore, Inc

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