There is a video on youtube that will walk you through the change.
Don't have my laptop in front of me to try to look it up. But do a search for "novo 7 ics change Chinese to English or something like that and you should find it. Or novo 7 ics video review. The part about changing it to English is a few min in to the video so you may have to watch some of them to find it but it is there, I watched it not more than 3 days ago.