Just as the Steve Jobs steps down (for medical leave) Tim Cook fires a shot off the bow of Android. One who analyzes tech companies must think this is a deliberate and precise message directed at Android and potential consumers of Android tablets. Although if you look just a bit further behind the rhetoric, you might find that this is Apple's "knee jerk reaction" to competition. You see over the last few years Apple hasn't had any real big competitor in the tablet market. The company has brought in record breaking profits, and has felt a feeling of complete domination. However... here come the other big guys. Apple is famous at attacking other competitors. Either you agree or disagree with Steve Jobs' take on Adobe Flash, one can't dismiss the fact that quite a lot of people feel that Mr. Jobs is an attack dog for Apple. He stirs up the pot, gets everyone angry, then sits back and watches what he has done. Apple is an amazing marketing company; simply beautiful... these guys know how to sell products. Just remember that every time Apple starts to attack a competitor, it truly means that Apple feels the pressure. Tim Cook went on to say that Windows based tablets are "generally fairly big and heavy and expensive. They have a very weak battery life; they require a keyboard or a stylus as an input device. And from our point of view and what we’ve seen, customers, frankly, just are not interested in them." To be honest, I actually believe some of what Mr. Cook has said. Windows hasn't yet realized that they need a pure touch screen tablet, and that people no longer wish to carry around styluses. I do find it funny that Apple is talking about weak battery life of their competitors though... kind of like calling the kettle black. Now the big news... according to Tim Cook of Apple, Android tablets is just "vapor". Actual quote: "Then you have the Android tablet, the variety that are out shipping today, the operating system wasn’t really designed for a tablet. And Google has said this, and so this is not just an Apple view by any means. And so you wind up having a size of a tablet that is less than what we believe is reasonable or even one that would provide what we feel is a real tablet experience. And so basically, you wind up with kind of a scaled-up Smartphone, which is a bizarre product in our view." Additionally, according to Mr. Cook: "The next-generation Android tablets, which are primarily what you mentioned in terms of the CES, there’s nothing shipping yet, and so I don’t know. Generally, they lack performance specs, they lack prices, and they lack timing. And so today, they’re vapor." The problem with saying a competing tablet is vapor, is if that vapor comes around and kicks you in the butt. Apple is definitely afraid of the next big thing on the market. Just like all tech companies are. The next big device is only 6 months down the road... and this happens twice a year. There are 4-5 tablets that will be coming out in 2011 that will compete, not directly with the iPad, but with the iPad2. 2011 is the year that Apple has finally awoke and realized... there is more than 1 big kid on the block.