- Mar 24, 2011
- 15,785
- 1,813
By Will Shanklin May 1, 2013
IDC released its latest global tablet market share numbers, and Samsung is looking good
For a while, it looked like Apple was going to utterly dominate the tablet market forever. Xooms, Xyboards, and Transformers came and went accomplishing little more than building the worlds biggest collection of store shelf dust. But today Android slates have grown in quality and quantity, while shrinking in screen size and price. In the first quarter of 2013, they continued to eat into the iPads market share.
IDC just released its latest quarterly tablet market report. One of the biggest highlights is the size of the market itself. It grew 142 percent year-over-year, with global shipments in the quarter passing the numbers for the first half of 2012. If there was any question where the bulk of those shrinking PC sales are going, there you have it.
Market share musical chairs
There was also, as we mentioned, a bit of a shakeup in market share. Its no surprise that Apple still sells the most tablets (by a longshot), but that lead isnt nearly as big as it used to be. The iPads share of global shipments dropped to just under 40 percent (on 19.5 million units) way down from the 65+ percent share it enjoyed in Q1 2012.
The biggest beneficiary of the new world order was (surprise, surprise) Samsung. It stayed in second place, but jumped from 11 percent of the market to about 18 percent (8.8 million units). That was by far the biggest leap any tablet maker made year-over-year.
ASUS bumped Amazon from the #3 slot, with 5.5 percent (2.7 million units) of shipments. IDC estimates that Amazons Kindle Fire tablets took 3.7 percent (1.8 million units) of global tablet shipments.
Microsofts Surface tablets made their first appearance on the list, with 1.8 percent of all shipments (around 900,000 units). Windows tablets as a whole moved 1.8 million units. Its still a new platform, but if Surfaces make up half of all Windows 8 tablet shipments, then Microsofts OEM partners cant be happy.
What does this mean?
For starters, this means that the iPad is no longer untouchable. Make no mistake: its still in the drivers seat, but more customers are open to looking elsewhere.
It might also mean that Samsungs tablets are enjoying a halo effect, breathing in the fumes of the companys insanely successful smartphones and phablets. The company sells several Galaxy Note tablets, a few more Galaxy Tabs, and it also manufactured Googles Nexus 10 (yes, those count as Samsung shipments).
Amazon shipped more Kindle Fires than it did a year ago, but its share remained roughly the same. It will be interesting to see if Jeff Bezos and company make a bolder move in 2013 to try to pick up some momentum ... and better fend off the threat from the identically-priced Nexus 7.
Caveats
One big thing to keep in mind here revolves around semantics. Remember that these are shipments, not sales. If every retailer sold the same percentage of each tablet, then these numbers would directly equate to sales. But thats highly unlikely.
Also remember that market share doesnt always directly correlate with revenues and profits. Apples profit margins are legendary, and its percentage of tablet profits obliterates every other competitor: by a much wider margin than these market share numbers suggest.
Source: IDC
IDC released its latest global tablet market share numbers, and Samsung is looking good
For a while, it looked like Apple was going to utterly dominate the tablet market forever. Xooms, Xyboards, and Transformers came and went accomplishing little more than building the worlds biggest collection of store shelf dust. But today Android slates have grown in quality and quantity, while shrinking in screen size and price. In the first quarter of 2013, they continued to eat into the iPads market share.
IDC just released its latest quarterly tablet market report. One of the biggest highlights is the size of the market itself. It grew 142 percent year-over-year, with global shipments in the quarter passing the numbers for the first half of 2012. If there was any question where the bulk of those shrinking PC sales are going, there you have it.
Market share musical chairs
There was also, as we mentioned, a bit of a shakeup in market share. Its no surprise that Apple still sells the most tablets (by a longshot), but that lead isnt nearly as big as it used to be. The iPads share of global shipments dropped to just under 40 percent (on 19.5 million units) way down from the 65+ percent share it enjoyed in Q1 2012.
The biggest beneficiary of the new world order was (surprise, surprise) Samsung. It stayed in second place, but jumped from 11 percent of the market to about 18 percent (8.8 million units). That was by far the biggest leap any tablet maker made year-over-year.
ASUS bumped Amazon from the #3 slot, with 5.5 percent (2.7 million units) of shipments. IDC estimates that Amazons Kindle Fire tablets took 3.7 percent (1.8 million units) of global tablet shipments.
Microsofts Surface tablets made their first appearance on the list, with 1.8 percent of all shipments (around 900,000 units). Windows tablets as a whole moved 1.8 million units. Its still a new platform, but if Surfaces make up half of all Windows 8 tablet shipments, then Microsofts OEM partners cant be happy.
What does this mean?
For starters, this means that the iPad is no longer untouchable. Make no mistake: its still in the drivers seat, but more customers are open to looking elsewhere.
It might also mean that Samsungs tablets are enjoying a halo effect, breathing in the fumes of the companys insanely successful smartphones and phablets. The company sells several Galaxy Note tablets, a few more Galaxy Tabs, and it also manufactured Googles Nexus 10 (yes, those count as Samsung shipments).
Amazon shipped more Kindle Fires than it did a year ago, but its share remained roughly the same. It will be interesting to see if Jeff Bezos and company make a bolder move in 2013 to try to pick up some momentum ... and better fend off the threat from the identically-priced Nexus 7.
Caveats
One big thing to keep in mind here revolves around semantics. Remember that these are shipments, not sales. If every retailer sold the same percentage of each tablet, then these numbers would directly equate to sales. But thats highly unlikely.
Also remember that market share doesnt always directly correlate with revenues and profits. Apples profit margins are legendary, and its percentage of tablet profits obliterates every other competitor: by a much wider margin than these market share numbers suggest.
Source: IDC
