1. Release a product with huge potential at a competitve price, but don't bother doing any marketing, or sales training, so noone will know how to sell it. 2. Have a web site that does not look very professional, and where the support forum randomly does not work and allow hackers to post as administrators so that noone can tell what is real or not. Make sure that real administrators have very poor English and rarely provide any updates or meanful information. 3. Release a product with so little useable ROM and no capability to install apps anywhere else. For good measure, include an 8G internal card, that is not accessible and mounts to random locations, depending on what other cards are inserted and the current temperature. 4. Promise an update to a more usable version of Android, then fail to deliver the update. Finally, when pressured, release the update somewhere obscure, like Indonesia, where people are not likely to have fast internet 5. Spread rumours about the release a whole lot of competing products that are similar to your flagship product, but slightly better in odd ways, with some reduced features, like no GSM. Just to confuse and alienate your current loyal customer base. 6. Produce a whole lot of accessories that you never make available on the market. Things like leather cases, high capacity batteries, spare chargers ... Even better, place a huge plug at the bottom of the device for a docking station, even show the docking station in some marketing, but never make it available. 7. Keep your code (even GPL code) a secret, so that noone can fix or upgrade or understand how your device actually works. Apologies in advance for any similarity this has to situations past or present, whether real or imagined. In no way am I associated in any way with Huawei or any similar company. Finally a big thank you to the Huawei Community that seems to mainly reside in this forum, for your perseverence, endeavour and cunning in fixing 90% of the problems with this device.