By Pallab De on October 22nd, 2012 Samsung invented the ‘phablet’ segment, which consists of high-end smartphones with displays that are bigger than what you would expect in phones, but aren’t quite big enough to qualify as a tablet. I am not a big fan of phablets, which are invariable too huge to be used comfortably as a phone. However, as the popularity of the Galaxy Note has shown, millions across the world don’t have the same reservation. The strong performance of Note has prompted others to try their luck with phablets. LG was among the first movers with its Optimus Vu, which was announced towards the beginning of this year at the MWC. Now, after a prolonged wait, the Vu is finally here in India. In an event held in New Delhi, LG launched the Optimus Vu. The Vu runs on a quad core 1.5 GHz Tegra 3 processor, and sports a 5-inch display with a resolution of 768 x 1024 pixels. Memory card slot is not present, but the 32 GB internal storage should be good enough for most users. The 8 megapixel rear cam is capable of snapping 1080p videos at 30fps, while the 1.3 MP front cam is good enough for video calling. On the software front it is Android 4.0 (Ice Cream Sandwich) running LG’s Optimus UI. Vu is an interesting device, and a commendable effort from LG. On the hardware front, the P895 is extremely competitive. However, I wish that LG had introduced it earlier in the Indian market. LG International has already announced the Optimus Vu II for Korea. The Vu is launching with a price tag of Rs. 34,500, and will probably cost a thousand bucks less in the market. The Galaxy Note 2 is available for Rs. 37,000, while the original Note is available for Rs. 31,000. Vu’s biggest strength is its price. It will make everyone looking to buy the original Note think twice, and might also eat into Note 2’s sales. It’s about ten percent cheaper than the Note 2, and its Tegra 3 is in the same league as Samsung’s Exynos 4412. The Note 2 is easier to grip, runs Jelly Bean, supports microSD cards, and has a bigger battery. The Optimus Vu is prettier and cheaper, with Jelly Bean scheduled to come next year. Read more at LG Optimus Vu Launched in India: Should You Buy It?