New Study Suggests iOS and Android Tablet Usage Are Close to Parity Now

Discussion in 'Android Tablet News' started by dgstorm, Jun 19, 2012.

  1. dgstorm

    dgstorm Editor in Chief Staff Member

    Jan 5, 2011
    Likes Received:
    Trophy Points:

    According to a new report from The Online Publishers Association (OPA), Android tablets may be a lot closer in total adoption to the iPad than all the media hype for Apple would suggest. Their study shows a rapid growth in tablet usage over the past year, and especially for Android at the expense of iOS. Their study indicates that Google's Android now captures 51% of tablet ownership vs. Apple's iOS with 52%. This is in contrast to their same report a year ago that favored the iPad at 72% and Android at 32%. A full twenty percent swing in Android's favor in terms of tablet ownership.

    Now, when you look at these numbers you may immediately notice something "hinky." The totals add up to over 100%. This is because their study also tries to factor in the fact that some folks out there own both an iPad and an Android tablet. Digging deeper into the study we also see a few things. First, this large surge for Android is primarily due to the Amazon Kindle Fire. These would lead to the conclusion that this is the way Android should focus it's competitive edge against Apple. Luckily, all the industry intel suggests that is precisely what Google and it's OEMs plan to do.

    There are also some additional interesting figures to go along with this study. Here's a quote with some more details,

    Obviously, this was a survey style study, so it's hard to gauge just how accurate it is. Still, even if the figures are only half correct, then Android tablets are doing a lot better than many folks in the industry are predicting. Perhaps it just took a bit longer for 'Andy' to find his pace with Android tablets than it did with Android smartphones.

    Source: SlashGear and OPA

Share This Page