Nvidia CEO: Why Android tablets aren't selling

[wicked]

NVIDIA is one of the main driving hardware forces in the Android tablet world and slow sales of tablets with Google’s operating systems seem to have touched NVIDIA’s CEO Jen-Hsun Huang on the raw. Huang uttered not one, but a couple of arguments detailing the reasons behind the slow start of Android tablet sales in an interview for CNET:

"It's a point of sales problem. It's an expertise at retail problem. It's a marketing problem to consumers. It is a price point problem"

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While the first three arguments seem to touch on all Honeycomb tablets, most of which run on the dual-core NVIDIA Tegra 2 chip, the price point issue instantly spurs thoughts about the Motorola XOOM. "The baseline configuration included 3G when it shouldn't have," Huang underlined. "Tablets should have a Wi-Fi configuration and be more affordable. And those are the ones that were selling more rapidly than the 3G and fully configured ones," he further explained his point. The Motorola XOOM hit retail shelves with a hard-to-swallow $799 price tag for a 3G version and lacking a Wi-Fi only model initially. In comparison, the iPad 2 carries a much more affordable $499 price tag for the base model with no 3G.

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Continue reading @ Phone Arena
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[strider_mt2k]

Oh, so the "wring every dollar out of the consumer with a device that won't stay relevant as long as the contrat" angle isn't playing out so well, eh? How about that.