It normally is $150 which would be a ripoff, but at $50 it looks to be a good bargain. I bought this for my mother-in-law who would be confused by a tablet and just needs an eReader. From the reviews I have seen, once wifi is setup and you update the software this becomes a very easy to use device. It also comes with 150 free downloads and you can use eBooks (found through many libraries for free). You will need your CVS card to get the $50 price. If bought online it is $80.