When the 5.3 inch Galaxy Note made its debut appearance at IFA, 2011, lots of reviewers and editors believed that Sammy had taken things too far and called for the death of the smartphone-tablet hybrid category. However, it did not die. Later in 2012, when the 5.5 inch Galaxy Note2 hit the market, some still argue that no one on this planet would want such a massive cell phone. Then Samsung sold 5 million units around the world in just 60 days, making it one of the best-selling phone/tablets in 2012. So, like it or not, the era of phablet is upon us. If you consider the Samsung Galaxy Note 2 too big for you, then you would probably want to skip this review coz what I am introducing today is an even more humongous device. ThL W7, following this phablet trend, has pushed the display to an even bigger 5.7 inch, marketing directly towards users who want larger screens or perhaps dont want a tablet-smartphone pair. For People who have never heard of this brand, I can tell you its a smart phone brand founded by Shenzhen Hongjiayuan Communication Technology Co., Ltd., a high-tech enterprise specializing in smart phone R & D, production, sales and service. Adhering to the marketing idea of "true benefit to users by direct sales", ThL has created the innovative mode of experiential marketing plus experiential services focusing on direct sales in experience stores coupled with online direct sales. By the end of September 2012, ThL has opened over 300 brand experience stores in more than 30 provinces and cities throughout China. And recently, ThL has gained more popularity by sponsoring CCTV.com, the state-owned television network in China. It is also the partner of the most famous television show the Chinese version of The Voice, which attracts hundreds of millions of viewers each week. Highlights: 5.7 inch Capacitive IPS Display, 1280*720 pixels, PPI=258; MT6589 Quad Core Processor; PowerVR SGX544MP GPU; 1GB DDR3 RAM; 3.2MP front-facing Camera & 8MP rear camera; Android4.2 OS; Dual SIM Card Support; Priced at only RMB 1,699 ($275). Retail Package ThL is extremely generous when it comes to the W7s retail package, not only does it offer the normally bundled fittings such as the charger and a data cable, it also provides its customer with a very exquisite pair of earphones and not one, but two screen protection covers! Design The ThL W7 takes a lot of design cues from the Samsung Galaxy Note2, only the display is 0.2 inch bigger. The most noticeable difference is probably that you wont see Samsungs LOGO above the display of the W7. Other than that, the two are stunningly alike: the same Home Key, the same back button and the same menu button. Connectors and hardware controls are kept to the minimum, you would only find a 3.5mm headphone jack on the top edge, a micro USB charging/data port on the bottom edge. The power/standby key is located on the right side while the volume rocker is located on the left side of the phone. It's 10.2mm thick body gives the W7 a solid hold. Display The ThL W7 has featured a 5.7 inch IPS display, with the resolution of 1280*720. The display density of the W7 absolutely pales in comparison to that of the 1080P displays on OPPO Find5 or HTC ONE. But the brightness, the color contrast and the viewing angles of this 5.7 inch display are nothing but satisfactory. Watching videos is a much better experience on a phablet than it is on smaller smartphones. I havent installed any online video apps on my Motorola RAZR because too much is lost on its tiny display. With the W7, I actually found myself streaming live tennis matches and enjoying them on more than one occasion. System & UI The ThL W7 is carrying the lastest version of Android OS - Android4.2, which is even smoother and more powerful than Android 4.1. ThL has done almost none modification to the stock Jelly Bean, except offering its own set of user interfaces. There are 11 gorgeous themes for the users to choose. There are also some preinstalled third party apps, all only useful for Chinese users.