Amazon just took over the kids tablet market


Staff member
Mar 24, 2011
By Bogdan Petrovan September 18, 2014

Amazon introduced its revamped Kindle tablets series earlier today, which includes a kids-focused device that comes with a 2-year no-questions-asked warranty.

The Fire HD Kids Edition comes in 6-inch and 7-inch varieties (both HD) and features a quad-core processor, front and rear cameras, and Dolby Digital Audio. As Amazon puts it on its product page, this is not a toy, like many of the products in this category feel like, it’s an earnest tablet that can handle everything a child could demand from it.

The Kids Edition comes with a large rubber case available in three cheerful colors, that should ensure that the device will make it through all the daily bumps and drops in one piece. Even if your kids manage to break it, the Fire HD Kids Edition comes with an extensive two-year “worry-free” warranty. Amazon will replace it for free, no questions asked. That’s a pretty amazing proposition, especially for a device that, let’s face it, is going to take a lot of punishment.

The tablet appears to be running a custom version of Amazon’s Android-based operating system, complete with kids-centric features like parental controls, profiles, and time-based limits.

Amazon is also throwing in a year of FreeTime Unlimited with each purchase. FreeTime includes over “5,000 kid-friendly books, movies, TV shows, educational apps, and games.” In other words, you won’t need to worry about downloading content for your kids or fret over the stuff they download themselves.

The Kids Edition is now up for pre-order on Amazon with a shipping date of October 21. The 6-inch version costs $149, while the 7-inch version will hit $189. Both come with free shipping and an included rubber case.

There are some competing kids-focused tablets out there, like the Fuhu Nabi or Samsung’s Tab 3 Kids, but the Fire HD Kids Edition blows them out of the water with its generous warranty and free content. We definitely expect Amazon to sell a ton of these this Christmas season.