A colleague let me borrow another cable. This one worked like a charm on the XP laptop. Driver didn't recognize on the Win 7 64 bit laptop. Should try it on my win 7 starter netbook to see if it works there.Found a different cable... same results. Also, have already tried going through Control Panel -> System -> hardware with no results.
Can you do this burning using Ubuntu (more curious than anything else)?
Thank you all for helping on this. I thought I had bricked it. The tech support from digital whatever was non-existant. The procedure needs to be stickied.