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I couldn't get the Google Play Store app to work on my Zeki 7" either. I asked Google Play about it, they said to talk to the developer. I wrote the DPI and they said Google Play was incompatible with the Zeki tablets.
I'm nothing if not frustrated. The apps I want aren't on Amazon, GetJar or Soc.io.
How do you get the 1mobilemarket app?
I got the 1mobile market installed. Looks great. It immediately saw all my apps with newer versions. Ok, so my Zeki only allowed about 1/4 of those updates to be installed, but I'm happy. I did not actually see the google play app but have several subsets. There was a GP shortcut app, but it didn't like me lol. I did vet Google Library and even a Kindle app. Highly recommended app store.