There's no way a hardware manufacture would roll out a unit without the inital ROM to allow rollbacks, as not having that there is the one thing they could that would make their support issues into a bigger nightmare. It's at least as useful to them as to us. They may indeed make it harder to root, but pulling a method for a hard reset is not at all likely. I've done this sort of work some years ago, and even the time/expense/logistics of tweaking everything in the inventory channel is a big deal. We used to keep manuf costs reasonable by having some ROMs preprogrammed before they were even wave-soldered in place, exactly because once they're fully built, it's a very manual update and test process. Very ugly from an economics standpoint. We avoided similar actions like the plague, when it was even vaguely avoidable. Interesting for sure though. And lastly, definitely add me to the bandwagon of guys who wouldn't have bought it except that it was Android based and rootable. I was looking for a tablet, not a reader.