Barnes & Noble giving away poor-selling Simple Touch e-readers

Discussion in 'Android Tablet News Depot' started by Spider, Mar 22, 2013.

  1. Spider

    Spider Administrator Staff Member

    Joined:
    Mar 24, 2011
    Messages:
    15,413
    Likes Received:
    1,784
    Trophy Points:
    1,000
    Location:
    Chicago, IL
    Tablet / Device:
    NOOK Tablet Stock NOOKcolor Rooted/Flashed Nexus 7 (2013) 32GB Stock
    Reuters – 2 hrs 51 mins ago

    • [​IMG]
      View Photo
      Reuters/Reuters - A woman looks in from a window panel of a Barnes and Noble store in New York October 24, 2012. REUTERS/Brendan McDermid
    (Reuters) - Barnes & Noble Inc said on Friday it would give away a free Nook Simple Touch e-reader to any customer who buys its high-definition Nook HD+ tablet next week, a sign it may still be grappling with excess inventory of the unpopular e-reader.

    The top U.S. bookstore chain last month reported poor holiday quarter results for its Nook business. Overall revenue fell 26 percent as it sold fewer devices, losing ground to products like Apple Inc's iPad and Amazon.com Inc's Kindle, and the Nook business' loss doubled.

    The offer is available from March 24 to March 30.

    The Simple Touch e-reader, while well reviewed, failed to catch on with customers since its launch in 2011, as digital bookbuyers have migrated toward tablets, which now offer better reading functions. Returns of unsold Simple Touch devices have repeatedly pinched Barnes & Noble's results.

    Last year, Barnes & Noble carved out Nook and its college bookstore business into a new unit called Nook Media. That has attracted investments from Microsoft Corp and Pearson LLC, but Barnes & Noble still owns 78 percent.

    Barnes & Noble shares fell 2 percent to $16.54 in mid-afternoon trading.

    (Reporting by Phil Wahba in New York; Editing by Richard Chang)
     
  2. melmoy

    melmoy Member

    Joined:
    Jun 26, 2013
    Messages:
    4
    Likes Received:
    0
    Trophy Points:
    60
    Location:
    Solana Beach, CA
    Tablet / Device:
    Nook HD+
    Wow. Now they are tempting me to play a silly game. I can return the HD+ I just purchased 2 weeks, then turn around and re-purchase the HD+ to get the free Simple Touch e-reader. I think the $149 pricing is still in effect.
     
  3. melmoy

    melmoy Member

    Joined:
    Jun 26, 2013
    Messages:
    4
    Likes Received:
    0
    Trophy Points:
    60
    Location:
    Solana Beach, CA
    Tablet / Device:
    Nook HD+
    Excuse me. I got so excited that I ignored the date of posting of the original msg. I just saw the "2 hrs ago" and assumed it was today.
     

Share This Page