Dropping tablet sales: Blame Apple

Discussion in 'Android Tablet News Depot' started by Spider, May 5, 2014.

  1. Spider

    Spider Administrator Staff Member

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    Summary: The numbers are in and it seems tablet sales are dropping across the industry. You can thank Apple for selling too many iPads.

    [​IMG] By James Kendrick for Mobile News |May 5, 2014 -- 10:55 GMT (03:55 PDT)

    [​IMG]
    (Image: Apple)

    Analysts are all over Apple for its latest numbers of iPad sales. Wall Street expected 20 million iPads to fly off the shelves in the latest quarter but Apple only sold 16 million. This leads to speculation that the company is doomed as it can no longer persuade enough buyers to scarf up new iPads.

    That's exaggerated, and Apple is not the only company failing to sell enough tablets according to pundits. Tablet sales are down across the board, and we can blame Apple for it.

    First and foremost, selling 16 million iPads is not a bad thing. That's a lot of iPads sold in a market where it seems everybody already owns one. You see iPads everywhere you go, and it's no surprise to this writer that consumer sales of them are slowing down.

    It's called market saturation, and it's due to Apple's selling 210 million iPads to date. That figure was thrown out by Apple while sharing the "dismal" sales figures.

    Samsung, Apple's biggest rival in the tablet space, has sold a lot of tablets, too. Put them together and it's a safe bet most buyers who want a tablet already own one. Sales must slow as a result of that alone.

    The number of iPads sold to date is a staggering number. Selling 210 million of anything is rare in an industry where the product retails for hundreds of dollars. It's no wonder Apple's profitability has been so high for so long.

    Going forward, that you see iPads everywhere you go may keep sales lower than in the past. The iPad is not cheap and is no impulse buy. Current owners are not likely to upgrade to the latest model. It doesn't help that customer satisfaction is always high for the iPad according to Apple. Why upgrade when you like the one you have so much?

    Tablets are not for everyone, and we may be hitting a wall given the staggering sales of iPads the last few years. Most likely a high percentage of those wanting a tablet already have one. That's why you see iPads everywhere. While not everybody owns one, most who are a good fit for a tablet probably do.

    So blame Apple for the tablet sales slump. It sold so many for so long that chances are prospective buyers already have one. They love it dearly, too, so they're not likely to swap it for a new tablet, iPad or otherwise. Samsung, Apple, and other tablet makers are thus scrambling for a tiny piece of the remaining tablet pie.
     
  2. edap

    edap Senior Member

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    According to a message from Strategy Analytics, the global sales of Android tablets were double that of the iPad in the first quarter of 2014.
     
  3. Spider

    Spider Administrator Staff Member

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    That agrees with the figures from International Data Corporation, posted here: http://www.androidtablets.net/forum...market-share-suffers-tablet-growth-slows.html last week. However, the point of this article is that global sales of all tablets are falling below expectations, not just those of Apple.
     
  4. edap

    edap Senior Member

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    OK........
     
  5. Spider

    Spider Administrator Staff Member

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    Good..........
     
  6. edap

    edap Senior Member

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    FYI J.D. Power is out today with its study on tablet satisfaction and is once again ranking Apple highest overall. Apple comes in first followed by Samsung, while Asus, Amazon, and Acer fall in line below the study’s average:
    Apple ranks highest in overall satisfaction with a score of 830 and performs highest in all study factors except cost. Samsung ranks second with a score of 822 and achieves above-average scores in the features, styling and design, and cost factors.
    J.D. Power notes that a decline in the overall price of tablets has resulted in a decline in overall satisfaction. Apple, however, avoids that by ranking highest in every category except price.
     

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