27 Million American Tablet Buyers and They Might Not Be Purchasing iPads


Staff member
Dec 22, 2009

Forrester research report says that fourteen percent, or 27 Million American online consumers are ready to purchase a Tablet device with in the next 12 months. That's a serious chunk of the electronic device market and those buyers aren't necessarily sold on the iPad.

“Even though the iPad is the only widely available tablet PC on the market today, tablets have entered consumer consciousness in a very short time frame,” said Sarah Rotman Epps, a consumer product analyst at Forrester. “There’s interest in the category that goes beyond the iPad.”

Only time will tell, but it will be interesting to see if the iPad success is solely related to Apple being the first to market.

Read More U.S. Customers Are Tablet-Hungry, and Not Just for the iPad | Gadget Lab | Wired.com