Google Passes Apple as World's Most Valuable Brand on 'BrandZ' List


Editor in Chief
Staff member
Jan 5, 2011

BrandZ just published their “Top 100 Most Valuable Global Brands” for their 2014 edition. Apple has been knocked off the hill-top by Google as the world's most valuable brand. According to BrandZ's metric, Google grew a massive 40% over last year and now holds a brand value of $159 billion. Apple is in a close second at $148 billion after a 20% decline.

One of the primary metrics that BrandZ used to account for this shift was that Apple has stagnated in innovation while Google has flourished. You can check out their full infographic at the source link below.

Source: BrandZ