App makers rushing to beat Apple's holiday deadline

yadedea

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Dec 19, 2011
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If you're an iOS app developer and you're hoping to get your new project in Apple's App Store in time for Christmas, you might want to stock up on Red Bull.
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According to The New York Times, Apple's review team is quickly approaching its annual holiday shutdown. And that means that after Thursday, no one will be on hand to vet new iPhone or iPad apps until well after the holiday.

Christmas, writes Jenna Wortham in The Times,

is the biggest day of the year for app sales, which can mean big money for developers.
That is, if they manage to get their apps through Apple's review process and into the App Store before everyone at Apple goes on vacation.


Each year around Christmas, Apple stops accepting app submissions and updating its store for a while. This year the shutdown starts on Thursday and runs for eight days.
Anyone wanting to get a new app approved by Apple before Christmas has to finish by Thursday, when its reviewers go on an eight-day holiday. Christmas is the biggest day for app sales of the year, according to The New York Times
 
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